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20121201
20121231
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consumer sales across the naegz. but for seasonal businesses, it's also a time that can make or break their company. so what can they do to spread sales more evenly throughout the year? well, one north carolina clothing line that specializes in holiday pajamas for the entire family is figuring out how to do it. ♪ the pajama game is the game i'm in ♪ >> for amber and paul, thinking about christmas starts long before the first lights go up on a tree. >> 80% of our revenue comes in the fourth quarter. so we spend most of the year getting ready for christmas. >> neighbors and good friends, amber and marci kingman, paul's wife, started steps clothing out of their dining room in 2006. the idea was to create cute mother/daughter outfits. in the beginning, they had no idea some of those would do better than others. >> we had some dresses and shirts. however, the holiday line came as a surprise to us. we developed one of our designs, a very merry snowman. we matched it with cute pants and put that on the website i think in our second year. and it just sold like crazy. >> it sold like crazy
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